South Jacksonville Concert in the Cornfield Co-Chairs Paula Stewart and Kevin Eckhoff have released financial data for the 2016 concert event.
In an email to My Social Jacksonville’s Colby Huff, Stewart – who is also a Village of South Jacksonville Trustee – says that the event in August came in approximately $74,200 under budget. Expenses for the concert totaled $118,091 compared to a budgeted $192,200. Of the $118,000 in expenses, financial data provided to My Social Jacksonville shows concert revenue, including ticket sales and sponsorships, paid $59,200, resulting in $58,850 being drawn from the South Jacksonville hotel/motel taxes that are paid into the Village’s Tourism Fund. No General Fund dollars were spent on the concert.
Stewart says, “The addition of the Beer Tent and two local bands (in the Beer Tent) proved to be both financially successful and extremely popular.”
In discussing the future of the Concert in the Cornfield, Stewart tells My Social Jacksonville that this year’s financial data, in combination with that of the 2015 event – taken over in mid-stream by Stewart and Eckhoff, after the resignation of Sheila Meyers – “shows we can run a nearly $120,000 concert for $60,000 of Tourism funds.”
Stewart offered several suggestions for growing the event moving forward, including a possible increase of the Village’s Tourism Fund contribution in hopes of securing acts with “bigger names” or the possibility of expanding the event from its current one-night format into an entire weekend of musical entertainment.
The full Board of Trustees will review the 2016 Concert in the Cornfield financial data at this week’s meeting, which begins at 7PM in the Village Hall board room.